An Aging Population Presents Opportunities for the Longevity Supplement Market
As the world’s population ages, interest in longevity supporting supplements has grown. Older adults are looking for more convenient and simple ways to support healthy aging and help them maintain functional abilities for as long as possible.
For manufacturers of longevity supplements, this presents a valuable opportunity for growth while helping individuals support their health and nutritional goals. To understand these opportunities, it’s important to also understand what healthy aging is and why interest has grown in this sector.
What Does Healthy Aging Mean?
According to WHO, healthy aging means being able to be and do the things you love as you age, such as maintaining mobility, making decisions, building and nurturing relationships, and contributing to your community.
Some of the benefits of staying active and healthy as you get older include increasing wellbeing, recovering from illness more quickly and reducing the risk of getting chronic disease.
Why More People are Interested in Longevity and Healthy Aging
People want to live longer, and they want to learn how to achieve this goal. Interest in longevity is highlighted in a 2016 survey, which found that out of 1,000 people, 797 wanted to live to 120 or longer – as long as their mental and physical health was sustained.
In other words, people want longevity, but only if they can maintain their mental and physical health.
Interest in longevity and healthy aging isn’t limited to seniors. Adults as young as age 35 are taking proactive steps to care for their health now and in the future as they age.
Both of these audiences provide opportunities for growth in the longevity supplement market.
An Opportunity for the Longevity Supplement Market
As interest in longevity and healthy aging grow, opportunities also grow for longevity supplement companies.
In fact, longevity supplements now make up a growing portion of the Nutraceutical ingredient and dietary supplements market.
As the Population Ages, Demand Rises
The world’s population is aging, and with that, demand for products that support healthy aging and promote longevity are also rising.
By 2050, the number of people aged 60 and older will account for 22% of the world’s population. This same year, one in six people will be aged 65 and older.
A larger aging population means more opportunities for market growth.
Aging Affects Dietary Needs and Nutrient Absorption
As you age, your nutritional needs change as well as your body’s ability to absorb nutrients. The body is unable to absorb and use nutrients as efficiently as it once did. Medications and certain chronic conditions can also affect your nutritional requirements.
Because the digestive system is less efficient, older adults often have increased nutrient requirements. To support physical, mental and cognitive health, it is critical for aging adults to maintain a nutrient-dense diet.
Supplements Help Younger Adults Stay Fit and Healthy into Old Age
Longevity supplements appeal not only to older adults, but to younger and middle-aged adults who want to remain fit and healthy as they age.
The right supplements can help prevent health decline and slow the aging process, allowing them to enjoy a more active lifestyle well into old age.
Final Thoughts
Nutritional needs change as you age, but poor appetite, decreased absorption efficiency and oral health issues can make it challenging for older adults to meet their dietary needs. However, longevity supplements can help address these issues and provide users with a high concentration of essential nutrients to meet their
